ViaPlus Launches New Digital Experience for M50 Customers

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Dublin, Ireland, 13 July 2026
  • Redesigned website and new app offers improved navigation, clearer information, and a more intuitive user experience
  • Quick Access feature enables fast payments without full account registration
  • Enhanced self-service tools for paying tolls, managing accounts, updating details, and tracking transactions

ViaPlus is proud to announce the launch of a new digital experience for eFlow , the interoperable electronic toll service for Ireland's barrier-free M50 highway, designed to make managing M50 journeys simpler, faster, and more intuitive.

Built around the needs of drivers, the new experience brings essential services together in one place, making it easier than ever to pay tolls, manage accounts, and access important information whenever and wherever it's needed.

Key Benefits:

  • Customer-first design informed by proven user experience principles
  • Mobile-first approach optimized for customers on the move
  • Quick Access accounts that reduce friction for occasional users
  • Clearer customer journeys with simplified language and streamlined processes
  • Faster content updates through an easy-to-manage digital platform
  • Enhanced analytics and insights that support ongoing optimization and continuous improvement

Built for Today, Ready for Tomorrow

The new digital experience has been delivered on a secure, fully tested platform designed to support future enhancements and evolving customer needs. It represents a significant step forward in providing a more convenient and accessible experience for M50 users.

ViaPlus has operated in Ireland since 2019, where our technology powers over 55 million transactions each year on Dublin’s M50 ring road - one of Europe's first free-flow highways. This development reflects the dedication and expertise of all teams involved, working toward the shared goal of delivering a digital experience that puts M50 customers first.

ViaPlus is a global mobility company serving the transportation industry with technical and operational solutions. Our customer operations, data analytics, and signature back-office technology facilitate over four billion transactions annually for seamless multimodal mobility. ViaPlus connects AI and machine learning with operational excellence and industry expertise to deliver solutions for electronic tolling, EV charging, mobility customer services, and road user charging. As a VINCI Highways subsidiary, we are committed to innovation and to promoting a positive mobility experience for all.

www.ViaPlus.com